Adaptive Media Space

One space.
Every use.

AMS is a modular media environment
that adapts to any space –
combining screens, light, sound, and content in one integrated system.

↓ Keep scrolling

The same system —
Five completely different rooms.

Each scenario shows how AMS adapts
to a specific spatial situation: 

from intimate lounges to large open formats,
from simple setups to full installations.

Live Shows

The room becomes a stage.
AMS handles scene changes, live feeds, and backdrop visuals in real time – without reconfiguring the space.

Screen backdrop setup

Stage & accent lighting

Camera feeds / live VJ

App or desk control

External inputs

Sport Events

Every match. Uninterrupted.
Stable signal quality, high brightness, and consistent performance – even in demanding live conditions.

Panorama screen

External feeds (DAZN, Sky etc.)

High brightness & contrast

Neutral ambilight

Directed sound / room audio

Music / Ambient

Atmosphere without effort.
Slow visuals, soft light, quiet music. Simple to operate – designed to run for hours without attention.

Subtle screen surfaces

Ambient LEDs & slow light transitions

Modular content loops

Flexible room layout

DJ Backdrops

The system reshapes itself.
Screens shift from wide panorama to four portrait formats. Content reacts to the music.
The room becomes part of the set.

Variable screen configuration

Sound-reactive lighting

Modular content loops

Modular content loops

Flexible room layout

Karaoke / Interactive

Open to everyone.
Low barrier to entry, intuitive controls, content that works for mixed audiences and ages.

Kinetic Screens

Directed Audio

Karaoke Content Package

App Control

Ambient Light

Live Shows

The room becomes a stage.
AMS handles scene changes, live feeds, and backdrop visuals in real time – without reconfiguring the space.

Screen backdrop setup

Stage & accent lighting

Camera feeds / live VJ

App or desk control

→

External inputs

Sport Events

Every match. Uninterrupted.
Stable signal quality, high brightness, and consistent performance – even in demanding live conditions.

→

Panorama screen

External feeds (DAZN, Sky etc.)

High brightness & contrast

Neutral ambilight

Directed sound / room audio

Music / Ambient

Atmosphere without effort.
Slow visuals, soft light, quiet music. Simple to operate – designed to run for hours without attention.

Subtle screen surfaces

→

Ambient LEDs & slow light transitions

Modular content loops

Flexible room layout

→

DJ Backdrops

The system reshapes itself.
Screens shift from wide panorama to four portrait formats. Content reacts to the music.
The room becomes part of the set.

Variable screen configuration

Sound-reactive lighting

Modular content loops

→

Modular content loops

Flexible room layout

Karaoke / Interactive

Open to everyone.
Low barrier to entry, intuitive controls, content that works for mixed audiences and ages.

Kinetic Screens

Directed Audio

Karaoke Content Package

App Control

Ambient Light

No Visuals

Open to everyone.
Low barrier to entry, intuitive controls, content that works for mixed audiences and ages.

tbd

tbd

tbd

tbd

tbd

→

3
Layers.
Use one. Use all.

AMS is a modular media system
for spaces of any size.
Screens, light, sound, control, and content – all in one architecture.
Each component works independently and in combination with the others.

Two things define how AMS works:
the model that determines how you enter and scale the system –
and the components that make up every installation.

The Model

Start where it makes sense.
Grow from there. 

‍
AMS works as a base setup or a full installation –
and everything in between. 
No mandatory bundles.
Compatible with existing spaces
and technical standards. 

Built for long-term operation.

Hardware Layer

Screens

Light

Sound

Control Layer

App

Automations

Presets

External

Content Layer

Media packages

External Feeds

Local

AMS works with a wide range of technical partners across
AV, lighting, audio, streaming, gaming, and control systems.

→ Talk to us about your space

Modular
Components

Built from modules. Assembled for your space.
Every AMS installation is composed of individual modules.
Choose what you need – and expand when requirements grow.

Sound

Room Audio

Zone Audio

Directed Systems

Screens

Kinetic

Static

Hybrid

Light

Media packages

External Feeds

Local

Content

Music

Moods

Sports

Virtual Live

Custom

Control

App

Standard Interface

Presets & Automations

Consulting

Planing

Setup

Integration

Training

Works with what you already have.
AMS integrates into existing AV, network, and building infrastructure.
Current setups can be retained and extended step by step.

→ Talk to us about your setup

Better spaces.
Better business.

AMS improves how a space performs –
for operators, guests, and the bottom line.

Who it's for

Built for the people who plan and run spaces.

Operators:

Hotels

Resorts

Bars

Clubs

Cruise vessels

Leisure venues

Built for the people who plan and run spaces.

Planners and
Architects:

General planners

Interior architects

Design Studios

– for new builds and retrofits.

Event and Entertainment Teams:

Teams working with changing formats who need reliable, simple workflows.

Technical Integrators:

AV and building systems teams who need modular solutions that fit existing infrastructure.

Installed. Running. Proven.

AMS is live.
The first installation has been running daily operations on TUI Cruises since 2014.
Further projects are currently in execution – on land and at sea, across different room types, scales, and use cases.

The images below are from MS7 and MSR –
two active TUI Cruises installations.

These images are from MS7 and MSR – two active TUI Cruises installations.

Built on
experience.

The core team combines backgrounds in entertainment, F&B operations, and technical systems.
‍
AMS works the way complex spaces require:
with clear processes, defined responsibilities, and partners who know their field. Planning, integration, content, and training are coordinated from a single point of contact – so projects don't get lost between disciplines.
‍
Behind every installation is a network of specialized partners across AV, lighting, audio, streaming, content production, and control systems. Each selected for their track record. Each available from day one.

Marianne Liebig

Sales & Client Relations
Background in hospitality and live entertainment. Responsible for client development, partnerships,
and project acquisition –
from first contact to signed brief.

→ connect@
adaptivemediaspace.com → E-Mail
→ +49 157 77 99 43 11 → E-Mail
Chris Moylan

Founder & Concept Developer
Background in entertainment planning and
F&B operations.
Responsible for the overall concept and
strategic direction of AMS.

→ creative@
adaptivemediaspace.com → +49 171 78 91 70 8

We plan with you.
From spatial analysis to content selection and staff training – consulting is available independently of hardware or media packages. 

Projects draw on a network of specialized partners across AV, lighting, audio, content, streaming, and control systems.

Whether you have a specific brief or just an initial question – get in touch. 

Projects can be discussed at any stage,
from first idea to technical specification.

→ Start the conversation

Sport Events

Every match. Uninterrupted.
Stable signal quality, high brightness, and consistent performance – even in demanding live conditions.

tbd

tbd

tbd

→

tbd

1 / 7

FAQ
Every question. One system.

Every project starts with questions.
Here are the ones that come up most – so you can focus on
what matters when we talk.

AMS works as a full installation or as individual modules.
There are no mandatory bundles – you start where it makes sense and expand over time.

Yes.
AMS is designed to integrate into existing AV, network, and building infrastructure.
Current setups can be retained and extended step by step.

That depends on the scope.
A base setup can be operational within a few days. Full installations are planned individually – from spatial analysis to go-live.

No.
The system is designed for simple daily operation.
Presets, automations, and an intuitive app interface mean no technical expertise is required on-site.

Yes.
That is exactly what AMS is built for.
The system switches between formats without reconfiguration.
One space, multiple uses.

AMS is built for long-term, reliable operation. Support, maintenance, and service are part of the offering and are defined individually per project.

AMS includes media packages as part of the system. Custom content, external feeds, and local sources can all be integrated.

Yes.
The system works in both new builds and retrofits. It adapts to different room types, technical standards, and spatial constraints.

The first installation is running daily on TUI Cruises.
Further projects are currently in planning – get in touch to learn more.

→ More Questions? Ask us more!